Fans are one of the most important factor to any application, because they’re the ones that developers earn money from.
This is basically the same for any products, services, sports and applications. Taking a sport team as an example, a team with more fans usually perform better through out the season, has more passion and get a great result by the end. Same with musicians, with more fans, the higher on the billboard they will be placed by end of the year. If a team had absolutely no fans, it will go out of business.
The fact that earning a better result with more fans are exactly the same with applications too. Clash of clan, League of Legends, Minecraft and other successful games has tons of fans. In most case, these fans can be generated through a community of that product.
Life Cycle of Community
Start: A topic and a place to discuss.
Grow & Management: Grow the community with your own hand.
Community can be run by the fans in the community, but a healthy / beneficial community should be managed by the developer. With Event and promotions, lead the existing fans to share contents and earn new generation of users&fans to join, users who didn’t follow the App from the start. Several generations of users will follow throughout the operation of the App, each with different spirits and expectations. The evolution of the community is very much impacted by the developers’s actions.
Many users will leave the game in groups to go to another game. Users changing alone will look for former community members to establish in a new game. In this case, your next game.
The most important thing to note is, fans can be earned through the community, and the community can be created by the developers hand.